CLARITY. IDENTITY. CONNECTED SYSTEMS.

What does your business need?

Explore everything we offer. Open a category for services, pricing and full details.

A clearer way forwardIllustrative workflow
01 · EnquiryUnderstand the business
02 · Clear scopePriorities + deliverables
03 · Connected workflowPeople + information

✓ Less friction. Clearer connections.

We shape technology around your business

Give your business
better form.

Websites. Apps. Business Systems.

We start with how your business works, not an assumption that you need an app or website. We find the friction, understand your customers and work out what would actually help.

Explore a working example. See what each level could do for your business.

k.

Work directly with Kyle, from first conversation to delivery.

A clearer way forwardIllustrative workflow
01

Enquiry

Understand the business

02

Clear scope

Priorities + deliverables

03

Connected workflow

People + information

Less friction. Clearer connections.
From first conversation to clear next steps.
Scroll to bring it together
Messy enquiries
Structured intake
Text-message quotes
Proper quoting workflows
Random photos
Organised job records
Disconnected staff and admin
Connected systems
Outdated websites
Better customer experiences
Paperwork everywhere
Your business in your pocket
Futuristic Direction. Modern tech, real impact.Work directly with Kyle, from first conversation to delivery.
Solutions / A clearer way forward

Give your business better form.

Websites. Apps. Business Systems. Choose a starting point for what your business needs next.

Every business works differently. These are starting points, not rigid packages. We find the friction, define what will actually help, then provide a clear scope before development begins.

Browser-based apps — no App Store download required.

How our services are scoped

Every business works differently. These are starting points, not rigid packages. We find the friction, define what will actually help, then provide a clear scope before development begins.

Browser-based apps — no App Store download required.

Choose a service

PRESENCE

Be Seen

Starting at$2,000

WEBSITE

Responsive website for phones, tablets and computers.

  • Mobile-first website design
  • Services, business information and real work
  • Clear contact and basic enquiry pathways
About this service

A professional public-facing website tailored to your business. No private business-management app.

Typical development1–2 weeks

Ongoing serviceWebsite Care

$99/mo or $990/yr

FLOW

Work Smarter

Starting at$3,500

WEBSITE + SMART ENQUIRY SYSTEM

Mobile-friendly enquiries. No private business-management app.

  • Professional website
  • Business-specific enquiry questions
  • Structured customer and job information
About this service

A professional website plus structured customer enquiry and intake functionality, collecting better information and reducing admin. This is not a full job-management app.

Typical development2–3 weeks

Ongoing serviceManaged Platform

$199/mo or $1,990/yr

SYSTEM

Run Better

Starting at$7,500

WEBSITE + OWNER APP

Your private business app, accessible on iPhone, Android and desktop through a web browser.

  • Private owner app
  • Enquiries and customer/job records
  • Quoting and acceptance
  • Scheduling and job progress
About this service

A website plus a private owner-facing business workspace for managing enquiries, customers and jobs, quoting, acceptance, scheduling and progress. Customer interactions can use secure links without requiring full customer accounts.

Typical development4–6 weeks

Ongoing serviceManaged Platform

$199/mo or $1,990/yr

OPERATIONS

Run Together

Starting at$12,000

WEBSITE + FULL BUSINESS APP

Connected owner, staff and customer experiences, accessible on iPhone, Android and desktop through a web browser.

  • Full multi-role business app
  • Owner + staff + customer experiences
  • Operational tools scoped around your business
About this service

A website plus a multi-role operational application connecting owner/admin, staff and customer workflows. Exact operational functionality is scoped around your business.

Typical development6–10 weeks

Ongoing serviceManaged Operations

$399/mo or $3,990/yr

Starting prices in AUD. Final functionality and investment are confirmed in your project scope.

Timing varies with scope, integrations, content and client feedback.

Explore each level through Tree Services and Landscaping demonstrations. These illustrate possible workflows, not fixed inclusions at a package price. Explore existing utility demos ↗

Pricing & Scope

Prices shown are current starting prices and may change over time. Every business is different, so final pricing is confirmed in a written proposal based on the agreed scope. Once a proposal is accepted, the project price is fixed for that agreed scope unless you request or approve a change in scope.

Useful by design

Utility Demos.

Explore practical apps for enquiries, quotes, jobs and crews.

Demonstration workflows with fictional data and concept imagery. No real bookings, payments or messages are sent.

Independent starting points

Plan your next move.

Choose the starting point that fits. Each service is available independently — no need to work through every level.

Choose a service

CONSULT

Find the Friction

$350

A focused 60–90 minute Business & Build Consultation.

  • Review your current setup
  • Identify priorities
  • Initial recommendations + short findings summary
About this service

A 60–90 minute Business & Build Consultation to understand how your business currently works, identify friction and opportunities, and recommend what could work better.

  • Review of your current setup
  • Identify workflow friction and opportunities
  • Initial recommendations + short findings summary

If you proceed with a Lucid Form build, the $350 consultation is credited toward that project.

STRATEGY

Shape the Business

Starting at$1,250

A practical Business Systems & Growth Plan for an existing business.

  • Map your workflows
  • Prioritise opportunities
  • Your Business Systems & Growth Plan
About this service

A standalone strategy engagement for deeper thinking before building anything. Understand the business, prioritise improvements and leave with a practical Business Systems & Growth Plan.

  • Research your business and map workflows
  • Explore customer experience, referrals and retention
  • Prioritise process and automation opportunities
  • Your Business Systems & Growth Plan
Scope & boundaries

Focused on business workflows, customer experience and technology. This is not legal, accounting, financial, HR or other regulated professional advice.

LAUNCH

Give It Form

Starting at$2,000

Strategy and research, delivered as your Launch Blueprint. Finished branding and builds are separate unless scoped.

  • Explore the idea and market
  • Shape the brand and digital direction
  • Your Lucid Form Launch Blueprint
About this service

A standalone strategy and research service for turning a business, product or service idea into a clear, practical business direction and launch plan. Depending on your proposal, this may include the areas below.

  • Idea development, market and competitor research
  • Naming, positioning and brand direction
  • Domain and social-handle research
  • Digital, social setup and content direction
  • Customer journey, processes and launch roadmap
  • Your Lucid Form Launch Blueprint
Scope & boundaries

Primarily strategy, research and direction. Finished branding, website/app development, advertising and content production are separate services unless specifically included in your proposal. Social-media support covers setup and strategy, not ongoing management or content posting. Domain, name and social-handle research is not legal or trademark clearance.

Independent assessments

See what needs attention.

Review your customer experience or explore your operational preparedness. Each assessment stands on its own.

Choose a service

CUSTOMER EXPERIENCE AUDIT

See your business the way your customers do.

Understand what works, what gets in the way and what deserves attention next.

Choose a tier to see what you receive. Each assessment is available independently.

See the journey. Set clear priorities.

A deeper assessment connecting relevant digital and real-world interactions, with prioritised recommendations.

Discuss a CX Audit
  • Understand strengths and friction across the agreed journey
  • Prioritised recommendations and re-audit targets
  • Detailed digital report and Lucid CX Score

Standalone assessment. You choose who implements the recommendations.

Scope & practical details

The relevant digital journey and one full customer interaction, with agreed custom scenarios where appropriate. Missed opportunities are identified only where supported by evidence.

  • Test purchases and services are funded separately in advance. Additional travel may apply and is always agreed before the audit.
  • Final audit scope, scenarios, timing and any third-party costs are confirmed before the audit proceeds.
  • Implementation of recommendations is separate from the audit unless specifically included in the accepted scope.
  • No covert audio or video recording is included in the standard Customer Experience Audit service.
  • You may implement recommendations yourself, use another provider, or ask Lucid Form for a separate implementation quote.
Ongoing checks — CX Pulse

Keep standards from slipping.

CX Pulse repeats a focused set of agreed customer-experience checks so you can see whether the experience is improving, remaining consistent or beginning to slip over time.

Weekly visits

$225 / visit

Fortnightly visits

$250 / visit

Monthly visits

$275 / visit

Quarterly visits

$325 / visit

A Pulse visit is lighter than a full CX Audit and does not recreate the full audit.

Discuss CX Pulse
What happens next?
  1. Agree the scope, scenarios and timing.
  2. We assess the agreed customer journey.
  3. Receive your findings and practical next steps.

Prices in AUD. Final scope is agreed before the audit proceeds.

Business Readiness Check

Don’t get caught off guard.

Understand how disruption could affect your business—and leave with practical steps to improve preparedness.

  • Personalised assessment report
  • Three priority improvements + action plan
  • One editable resource + seven-day message follow-up
Assessment · AUD

$499

Message-first. No phone appointment required.

Clear priorities you can act on, whether or not you ever buy another Lucid Form service.

Discuss a Business Readiness Check
Explore the assessment, inclusions & practical details
What you receive
Business Operations Assessment
Up to 15 core questions across essential operations, records and technology, staff and suppliers, customer communication, and recovery preparedness. Relevant written follow-ups adapt the assessment to your business.
One personalised disruption scenario
Explore how your business might respond at the start of a disruption, over the following days and during recovery.
Your Business Readiness Snapshot
A human-reviewed summary of the important findings, distinguishing what is confirmed, what you have reported, partial arrangements and what still needs checking. You can correct factual details before the report is finalised.
Three priority recommendations
Each explains the concern, why it matters, the relevant information and uncertainties, a practical action, who should own it and how completion could be checked.
A practical action plan
Prioritised next steps, supported by an appendix explaining the recommendations. At least one improvement can be acted on without buying additional Lucid Form services.
One editable resource
A relevant tool you can use, such as a customer notification template, staff responsibility checklist, operational handover checklist or reopening checklist.
One seven-day follow-up
A message approximately seven days after your final report, to check progress, identify obstacles and collect feedback.
How it works
  1. Tell us about your business

    Describe how essential operations currently work through a structured questionnaire.

  2. Explore a disruption

    Work through one realistic hypothetical scenario relevant to your business.

  3. Receive your assessment

    Get your personalised report, three priority improvements and practical action plan.

  4. Put improvements into action

    Use your resource and recommendations, with one message-based follow-up to review progress.

Who it is for

For small businesses that depend on people, premises, records, technology or suppliers—including trades, workshops, mobile and rural operators, and appointment-based businesses.

A staff shortage, technology outage, unavailable premises or supplier interruption could change how you operate. We explore one relevant example with you. It is a hypothetical exercise, not a prediction.

Questions, answered

Do I need to book a phone or video call?

No. This is a message-first assessment. Written clarifications, one scenario exercise, a factual-correction opportunity and one follow-up are included. The scope and response expectations are agreed before work begins.

Which messaging channels can I use?

We agree a suitable written communication channel before the assessment begins. Contact Kyle to discuss the options.

Does this include software or implementation?

No. The assessment stands on its own. You can act on the recommendations yourself or choose a provider. If you want Lucid Form to implement changes, that work is separately scoped and priced. Not every improvement needs software.

Does the assessment guarantee business continuity?

No. It helps you understand operational vulnerabilities and prioritise improvements. It does not predict events or guarantee uninterrupted operations, revenue protection or financial survival. Findings reflect the information available and identify uncertainty.

What happens after I receive the report?

You receive your action plan and one editable resource, then one message-based follow-up approximately seven days after delivery. Unlimited consulting, immediate replies and emergency support are not included.

How will my business information be handled?

Before collecting assessment information, we agree what is needed, how it will be shared and the applicable privacy arrangements. Please do not send passwords or sensitive business records with your initial enquiry.

Scope & service boundaries

An operational preparedness assessment, not a certified disaster or emergency-management audit, a full business continuity management system, or legal, regulated financial-product, specialist insurance, workplace safety or emergency-response advice. Applicable consumer guarantees are not excluded.

Out in the world

Selected work.

Real websites, products and client work. See what we can build.

Projects 1 of 5Drag, swipe or use arrows
How we help

The right next step for your business.

The starting point is how you work today. The result should make tomorrow easier.

Work directly with Kyle.

We start by understanding your business and what you want to improve. Whether you need an independent assessment, a practical plan, or a website or app, we agree a clear scope and focus on useful outcomes.

A clear report or action plan can be the outcome. A build isn’t always the next step.

01

Understand

Walk through how your business works today: your customers, team and everyday tasks.

02

Define

Agree the priorities, deliverables and scope, so you know what you will receive.

03

Deliver

Provide the agreed assessment, plan, website or application, with clear next steps.

More about websites, apps and systems
01

Websites

A clearer first impression and an easier path from interest to enquiry. Built around what your customers need to know and do.

02

Apps

Useful tools for customers and teams. From a simple request form to an app that keeps people, information and the next step connected.

03

Business systems

Intake, quoting, approvals, job records and staff workflows that fit the way your business runs. Less chasing. Clearer handovers.

Ongoing managed services

Keep it running. Keep moving forward.

Care for your website, support for your owner app, or infrastructure for your whole team. Choose the ongoing service that matches what you’re building.

Swipe or scroll to compare all three plans.

Compare managed service plans
ServiceWebsite CareFor a public-facing website: keeping it hosted, maintained and supported.Managed PlatformFor smart enquiries and owner apps: keeping your app, customer data and files running securely.Managed OperationsFor connected owner, staff and customer apps with greater operational and support needs.
Monthly$99/mo$199/mo$399/mo
Annual$990/yr$1,990/yr$3,990/yr
Managed hostingIncludedIncludedIncluded
SSL / domain connection supportIncludedIncludedIncluded
Maintenance & updatesIncludedIncludedIncluded
MonitoringIncludedIncludedIncluded
BackupsIncludedIncludedIncluded
Bug fixesIncludedIncludedIncluded
Australian-based supportIncludedIncludedIncluded
Small content/config changesIncludedIncludedIncluded
DatabaseNot includedIncludedIncluded
Secure file/photo storageNot includedIncludedIncluded
App infrastructureNot includedIncludedIncluded
Authentication/user accessNot includedWhere requiredIncluded
Customer/job dataNot includedIncludedIncluded
Staff/user management infrastructureNot includedNot includedIncluded
Multi-role app infrastructureNot includedNot includedIncluded
Higher operational/support needsNot includedNot includedIncluded

Choose a service

Website Care

$99/mo · $990/yr

For a public-facing website: keeping it hosted, maintained and supported.

  • Managed hosting
  • Maintenance & updates
  • Australian-based support
View all features & exclusions
Managed hosting
Included
SSL / domain connection support
Included
Maintenance & updates
Included
Monitoring
Included
Backups
Included
Bug fixes
Included
Australian-based support
Included
Small content/config changes
Included
Database
Not included
Secure file/photo storage
Not included
App infrastructure
Not included
Authentication/user access
Not included
Customer/job data
Not included
Staff/user management infrastructure
Not included
Multi-role app infrastructure
Not included
Higher operational/support needs
Not included

Managed Platform

$199/mo · $1,990/yr

For smart enquiries and owner apps: keeping your app, customer data and files running securely.

  • Database
  • Secure file/photo storage
  • Authentication/user access — Where required
View all features & exclusions
Managed hosting
Included
SSL / domain connection support
Included
Maintenance & updates
Included
Monitoring
Included
Backups
Included
Bug fixes
Included
Australian-based support
Included
Small content/config changes
Included
Database
Included
Secure file/photo storage
Included
App infrastructure
Included
Authentication/user access
Where required
Customer/job data
Included
Staff/user management infrastructure
Not included
Multi-role app infrastructure
Not included
Higher operational/support needs
Not included

Managed Operations

$399/mo · $3,990/yr

For connected owner, staff and customer apps with greater operational and support needs.

  • Staff/user management infrastructure
  • Multi-role app infrastructure
  • Higher operational/support needs
View all features & exclusions
Managed hosting
Included
SSL / domain connection support
Included
Maintenance & updates
Included
Monitoring
Included
Backups
Included
Bug fixes
Included
Australian-based support
Included
Small content/config changes
Included
Database
Included
Secure file/photo storage
Included
App infrastructure
Included
Authentication/user access
Included
Customer/job data
Included
Staff/user management infrastructure
Included
Multi-role app infrastructure
Included
Higher operational/support needs
Included

New features, major redesigns, integrations, substantial changes and applicable third-party usage costs are quoted separately.

Pricing & Service Terms

Clear scope, agreed costs and no surprises. Your written proposal confirms the arrangements for your project.

Quote validity

Written proposals are valid for 21 days unless otherwise stated. After that, Lucid Form may revise pricing before acceptance to reflect changes in scope, supplier or infrastructure costs, taxes, inflation or other material cost changes.

Scope changes

Accepted pricing covers the agreed scope. Features, integrations, revisions or other work outside that scope may need a revised quote or additional charge. No additional paid work proceeds without your approval.

Managed Platform pricing

Ongoing hosting, platform, maintenance and support pricing may be reviewed periodically to reflect inflation, third-party service costs, infrastructure requirements or material changes in service delivery. Existing clients receive at least 30 days’ written notice before an increase to their monthly Managed Platform price takes effect.

Annual plans

A prepaid annual plan stays at its agreed price for the current paid term. Any pricing change applies from the next renewal and is communicated before renewal.

Third-party and usage costs

Where applicable, services such as messaging/SMS, email delivery, APIs, AI services, maps, storage, payment providers, software licences and other usage-based services may be charged separately. These costs may change when the relevant provider changes its pricing.

Project payments

Payment arrangements are set out in each proposal. Our current preferred structure for larger builds is 50% at project commencement, 25% at the client testing milestone, and 25% at the approval and launch milestone. A proposal may specify a different structure.

Ongoing service

FLOW, SYSTEM and OPERATIONS may require an active Lucid Form Managed Platform plan where we provide hosting, databases, storage, authentication, maintenance or other ongoing infrastructure. PRESENCE projects may use Lucid Form managed hosting or an agreed handover arrangement.

Support boundaries

As agreed in your plan, Managed Platform services may include hosting/infrastructure, maintenance, monitoring, backups where applicable, bug fixes, reasonable support and small configuration or content changes. Unlimited new features, major redesigns, new integrations and substantial scope changes are not included and are quoted separately.

Make It Yours

Make It Yours

Standalone services and optional upgrades. Logo design and brand identity can be commissioned on their own or added to a larger project.

Custom Logo Design
$1,000
Complete Brand Identity
Starting at $1,500
Referral + Branded QR Systems
Starting at $500
Automations & Integrations
Starting at $500
Custom Features / Development
Quoted individually
Taking shape

In development.

A look at what’s being built next. Ideas in progress, with room to grow.

A visual glimpse of FOREWHEN, currently in private development
In development

Forewhen

Something quietly taking shape.

A visual glimpse of Scanizmo, a confidential project in development
In development

Scanizmo

A glimpse. The rest stays under wraps.

KOTONO — 日本語 ⇄ English
In development

KOTONO

Japanese ⇄ English, one small step at a time.

Let’s build something useful

Let’s give your business better form

Tell Kyle what you do and what gets in the way. We’ll talk through how things work now, where technology could help and a sensible place to start.

What could work better in your business?

Just spoken with Kyle? Send a message here to pick up the conversation. New here? Tell me a little about your business.