Owned brand / Flagship ecosystem
Public workLucid Instinct
An independent brand. A connected digital world.
- Project relationship
- Owned brand / Flagship ecosystem
- Work shown
- Brand ecosystem · Commerce website · Companion app
The intention
Bring underground apparel, art and a creative community into one recognisable digital ecosystem.
What was built
A public commerce website and immersive companion app, connecting a brand’s identity with interactive worlds, custom-work and community experiences. Passport and QR discovery are concepts within the wider ecosystem.
Where it stands
The public storefront is live. The companion app currently opens at a private beta gate; a walkthrough is available on request. Product and art collection modules were still being populated when reviewed in September 2026. Passport and QR discovery are presented as concepts, not completed releases.